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pastelwatch is a concept for a drop shipping business that specialises in smart watches. The theme of the brand is its pastel colour palette, which contain high brightness and low saturation values. This creates a soft look that is soothing and easier on the eyes, which ultimately compliments the clean, sleek curves of the watch case.

The user interface drew inspiration from the car colour configurator on the Tesla website. This interactive configurator benefits the user/potential buyer of the product by providing them with an experience and allowing them to easily test different combinations of colours for the watch case and strap.

The background of the site uses a soft, low saturation earthy tone that works in harmony with the product. In addition, the clean lines of Helvetica were utilised as the primary typeface of the brand to combine elegance with bold minimalism.

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